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Privacy Policy

Last updated: January 15, 2026

Who we are

River of Life Private Limited and Godmerch Private Limited (collectively referred to as "Company", "we", "us", or "our") are Singapore-based private limited entities. We operate as an e-commerce business and also specialize in developing Software-as-a-Service (SaaS) solutions tailored for Amazon merchants.

We urge you to review this policy thoroughly. Your continued use of our website and services signifies your full understanding and acceptance of these privacy terms.

Collection of Anonymized Information

Through the use of cookies and tracking tools (including but not limited to Google Analytics, Facebook, and Hotjar), we gather non-identifiable data such as your browser type, geographic location, language preference, and referral sources. We might also record potentially identifiable details like your IP address. This data helps us execute remarketing campaigns, analyze user behavior, and ultimately enhance your browsing experience on our platform.

Collection of Personal Information (or "PII")

We gather Personally Identifiable Information (PII) that you voluntarily provide through the following methods:

  • Live Chat: If you reach out via our live chat platform and provide an email, we retain it solely to reply to your inquiries.
  • Newsletters: Subscribing to our updates means your email may be shared with our integrated marketing partner (sendgrid.com) to send you promotional content and newsletters, subject to your explicit consent.
  • Account Creation: Registering a Godmerch account requires submitting PII necessary to grant you access to our features and services.
  • Payments: Financial transactions are processed securely through our trusted provider, stripe.com. We strictly do not store sensitive payment details such as your full credit card number, expiry date, or CVC code on our servers.
  • Amazon Integration: Linking your Amazon account allows us to securely store your API credentials. This is required to fetch seller data and campaign metrics, enabling us to deliver accurate analytics and optimize your advertising efforts.

Security

Safeguarding your data is a top priority for us. We implement robust, industry-standard security measures to block unauthorized access. Your information resides with a leading database provider and will be permanently erased once your account is deactivated.

However, please be aware that no internet transmission is entirely flawless. Despite our best efforts to protect your personal data, absolute security of data in transit over the internet cannot be 100% guaranteed.

Disclosure of your information

We will never sell or rent your personal details to third parties for marketing purposes. However, in the event of a merger, acquisition, or asset sale, your data may be transferred to the new acquiring entity.

Changes to our Privacy Policy

We maintain the right to modify or update this Privacy Policy whenever necessary. Any changes will be reflected directly on this page along with a revised revision date at the top. We encourage you to review this document periodically to stay informed.

Contact Information

For any queries, concerns, or feedback related to this Privacy Policy, please feel free to reach out to us via contact@godmerch.com.